Wasteful and unethical: why we hate crippled products
In the world of consumer electronics, it’s common for companies to create a range of products that are all variations on a theme, containing slightly faster processors or a bit more memory. These products serve two important functions for their producers: they put the price of entry within reach of more consumers, and they induce those with a bit more cash to take steps up the product ladder and purchase a more expensive version. However, a study that has just been released by the Journal of Consumer Research suggests that the companies that take this tack have to be careful about how they go about things.
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Wasteful and unethical: why we hate crippled products
